I ask why before how
I map business logic and technical constraints before touching design, so I can focus on the real problem.
Alison is a product designer who enjoys turning user behaviors into business outcomes :)
Currently shipping eCommerce products across 3 APAC markets, building the design system, and bringing AI into the team's workflow.
What I bring to the team
I think in user and product
2+ years of end-to-end product design across 0→1 B2B SaaS and consumer apps. Comfortable at every stage of the product lifecycle
I build AI into my workflow
Currently building a Claude Code design workflow that generates UI variations and audits components, so I can iterate faster and keep things consistent
Selected works
Launched a B2B SaaS from 0→1, NT$2M+ in fundraising
Sole designer on a 0→1 B2B SaaS — field research in traditional markets across Taiwan, end-to-end system design, and full developer handoff. Onboarded 40+ vendors across 3 industries.
Designed proxy bidding experience for eCommerce app
End-to-end design for a new marketplace integration and buying flow — mapping complex backend states into clear user experiences across buying, proxy bidding, and bid management.
Reducing customer support load through Order Management revamp
Mixed-method research — 116 survey responses plus usability interviews — to identify IA gaps driving unnecessary CS queries, producing 6 prioritised design recommendations.